Reigniting Tourism

Creating a Contemporary Approach to Tourism

Tourism is the lifeblood of our region. Without a successful sector, our entire shire suffers due to a drop in employment opportunities, reduction in the permanent population and a diminishment of the local business and services sector, which also shrinks as a consequence of a smaller population.

Through a visitor-focused strategic plan designed to reach a broader range of tourists and deliver exceptional and authentic experiences across the shire, we can revitalise our visitor economy. This bold new vision requires the contribution of all sections of the community – businesses and residents alike – to reposition our shire as an innovative, contemporary, vibrant destination, underpinned by the very essence of our extraordinary region.

This fresh approach to tourism, at least initially, will commence with the introduction of a new Council position – a Tourism and Economic Development Officer who will work with the Tourism Body and the Chamber of Commerce to ensure the shire has the infrastructure, experience and forward-thinking policy that aligns with the new contemporary approach to tourism management.

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